2017 Finalists with their models at the SAIC Design Shanghai Studio

  • Achieve the aspirations of an International Automotive Brand
  • Cultivate automotive design talent with an International Perspective
  • Help young students achieve their automotive design dream

The European Region of the SAIC Design Challenge competition is open to
all colleges and universities undergraduate and post graduate
students in
Europe, whose major is design related.

Qin Li – 2017 China Winning Entry

The dawn of the EV era is upon us, bringing new creative opportunities and expressive freedoms to Automobile Design. We want to see your vision for a High Performance Flagship EV for 2025 that represents MG’s sporting DNA. There is no specific body-style requirement, we’re leaving that up to your imagination, the only limitation is no supercars or racecars. Your concept should be a product that future MG customers can use as part of their lifestyle in 2025 and is in keeping with the brand; a Coupe, Fastback Sedan, SUV, Shooting Brake, Crossover or a completely new vehicle type, it is up to you to impress us with your creativity and thinking!

Placement – 3 Shortlisted Entries from the European section will undertake a 2 month placement in our UK Studio developing their proposal alongside professional designers.

Shanghai Grand Award Ceremony – Based on digital data developed during the placement, the proposals will be made into quarter scale hard models in Shanghai, where the 3 entrants will be invited to present their ideas at the Grand Final Award Ceremony alongside the other regional shortlisted finalists.

Start Your Design Career – The Grand Prize Winner from the European section will have the opportunity of a professional position within SAIC Design.

Candidates should register their interest in entering by email to saicdesignchallenge@saicmotor.co.uk, providing their personal information, applicants will be kept up to date on the competition during the submission phase.

Required:

• At least 2x A3 images showing your proposal concept (JPEG format and resolution ratio greater than 300 DPI. Layout form is not limited.)

• Contents need to include: front and rear 3/4 views, front view and side view.

• It can include (not essential) design sketches/ ideation, car packagine drawings with ergonomic considerations, detailed component design and written explanation.

• A recent photograph of yourself in Passport format (JPEG format, resolution ratio greater than 300 dpi.)

In addition there is the option to submit:

• Digital Models of your proposal. Accepted file format includes but not limited to?Alias, Maya, Rhino, IGES

Submission Format and Where to Enter

• All the above files need to be uploaded in RAR format and be named as “name of university-name of candidate-name of design work”.

• All work should then be submitted to this email address: saicdesignchallenge@saicmotor.co.uk

The Official Competition Rules, Terms and Conditions can be found at the end of this page

1. Background

SAIC Group is the largest auto group in China whose rank is 41st in the Fortune 500. SAIC Motor has released several ‘internet’ cars models including MG ZS, MG6 and Roewe RX5, RX8. These designs have received many awards like IF Design Award and Good Design Award. We are focused on building core competition and training opportunities for the future talent in car design and innovation through the SAIC Design Challenge (SDC.)

The SDC has been hosted for over 5 years. In 2018 the initial stage of the competition will be split into three regions, China, Europe and South East Asia. This document contains all the information to enable eligible students to understand how to enter the Europe Region part of the competition.

The theme of 2018’s competition is defined as ‘Born Electrical’. No matter if you are a top designer or are a visionary, please join the SDC, it is the best stage to show your talent!

 

2. Design Brief

‘Spirit of MG’ Flagship EV for 2025

The dawn of the EV era is upon us, bringing new creative opportunities and expressive freedoms to Automobile Design. We want to see your vision for a High Performance Flagship EV for 2025 that represents MG’s sporting DNA. There is no specific body-style requirement, we’re leaving that up to your imagination, the only limitation is no supercars or racecars. Your concept should be a product that future MG customers can use as part of their lifestyle in 2025 and is in keeping with the brand; a Coupe, Fastback Sedan, SUV, Shooting Brake, Crossover or a completely new vehicle type, it is up to you to impress us with your creativity and thinking!

 

3. Competition Prize

3.1 Europe Region Shortlist Prize

Placement – 3 Shortlisted Entries from the European section will undertake a 2 month placement in our UK Studio developing their proposal alongside professional designers.

Shanghai Grand Award Ceremony – Based on digital data developed during the placement, the proposals will be made into quarter scale hard models in Shanghai, where the 3 entrants will be invited to present their ideas at the Grand Final Award Ceremony alongside the other regional shortlisted finalists.

3.2 Europe Region Grand Final

Start Your Design Career – The Grand Prize Winner from the Europe Region will have the opportunity of a professional position within SAIC Design.

 

4. Agenda

• 28th March 2018, Opening Ceremony of Competition.

• 6th June 2018, Deadline for work submission.

• 16th June 2018, The 3 Shortlisted European Entries will be announced.

• 2nd July to 31st August 2018, Shortlisted Winner’s Placement.

• September 2018, Final Europe Judging Panel and announcement of final Europe Region Prize Winners.

• October 2018, Grand Award Ceremony attended by shortlisted winners and one of their design professors.

 

5. Qualification

• The European Region of the SDC competition is open to all colleges and universities students in Europe, who’s major is design related.

• All applications will be assessed against competition criteria, any false information on applications can result in disqualification.

• The competition only accepts individual application, team application is not allowed.

• All participants must have a good working level knowledge of Alias software and be capable of building Alias models to a good standard. Shortlisted candidates will be expected to build their own proposals with only minimal guidance from our experienced CAS team. Shortlisted candidates found not to be able to reach the required Alias standard (even if shortlisted) could result in the withdrawal of any prize already given by the organisers.

 

6. Assessment Standards

The judging panel will take consideration of the following criteria to assess the quality of the proposals in order to select the prize winners:

• Relevance: The relevance of designer’s work and concept to the topic that shows the their understanding and control.

Innovation: The degree of creative thinking in innovative and forward contextualizing. The designer’s ability to create the right balance of imagination with feasibility.

Aesthetic: The aesthetic presentation of their design work, shows a designer’s ability of attractive design creation and shape control. This is a necessity for designers.

Completion: A complete car does not only include the exterior, we want to see the designer’s ideas and thinking for the interior and the user experience.

 

7. Requirement for Work

• The work needs to be unpublished and designed specifically for this competition. It cannot be submitted to other competitions.

• It has to be original work. Plagiarism and imitation is not allowed;

• he number of works each candidate submits is not limited;

• The work submitted cannot reveal any personal or university information;

• If anyone breaches the above rules, the right to participate in the competition will be automatically removed. If any awarded work is confirmed to breach the rules, the prize will be taken away.

 

8. Submission Method

Candidates should register their interest in entering by email to saicdesignchallenge@saicmotor.co.uk, providing their personal information, applicants will be kept up to date on the competition during the submission phase.

Submission requirements:

• At least 2x A3 images showing your proposal concept (JPEG format and resolution ratio greater than 300 DPI. Layout form is not limited.)

• Contents need to include: front and rear 3/4 views, front view and side view.

• It can also include (not essential) design sketches/ideation, car package drawings with ergonomic considerations, detailed component design and written explanation.

• A recent photograph of yourself in a Passport format (JPG format, resolution ratio greater than 300dpi)”

In addition there is the option to submit:

• Digital Models of your proposal file format includes but not limited to?Alias?Maya, Rhino, IGES)

Formats and Where to Enter

• All the above files need to be uploaded in RAR format and be named as “name of university-name of candidate-name of design work”.

• All work should then be submitted t o this email address: saicdesignchallenge@saicmotor.co.uk

 

9. Notice

• SAIC Motor retains the right to reserve, present and publish all submitted design proposals.

• Candidates take all the responsibility of this competition to provide accurate and honest information within the competition rules.

• SAIC Motor keeps the right to accept or decline any application.

• SAIC Motor can modify at any time rules or review standards if necessary.

• In the event of applications not reaching a suitable standard, SAIC retain the right to withdraw awards and prizes.

• Candidates accept that SAIC Motor does not take responsibility for any claim of compensation.

• SAIC Motor retains the right for the rules and contents of this competition.

• SAIC Motor retains all intellectual property rights, by entering the competition applicants acknowledge and relinquish the intellectual property of their submissions to SAIC Motor.

• The judging panel’s decision is final unless any breaches of the rules are subsequently brought to light.

 

10. Competition Committee and Contact

This competition is organised by SAIC Motor

• Official Europe Region Email for all enquires & submissions: saicdesignchallenge@saicmotor.co.uk

• Official Europe Region website: saicmotor.co.uk/saicdesignchallenge

• Address?SAIC Design Challenge c/o Design Department, SAIC Motor UK Technical Centre Limited, Lowhill Lane, Birmingham, West Midlands, UK, B14 6AT